Follow up is key to both. When you can make a decision to be consistent in both areas you will see your group volume grow.
It is good to go out and READ more about what successful people do in your chosen field to make the success they have. People like Tom Hopkins, Zig Ziegler, Jim Rohn, A. L. Williams and others are all experts who are now in the training mode of helping others understand the techniques that got them where they are today.
Here is another example of why repeated exposure is important. How many times a day do you see or hear about Coca-Cola or McDonald’s or Pepsi? People already know they like Coke. They already know where to buy it. They already know the cost or nearly so. Why does Coke pay millions per month in advertising costs? To keep Coke on our mind as often as possible so people will be more likely to crave it and therefore buy it. They want people to think of Coke as often as humanly possible!
You should consider marketing your products or services to your prospects and team members the same way. Everyone is vying for part of the consumers mind. You MUST play HARD consistently, persistently and with the utmost determination to succeed.
That means getting your message in front of your prospect or team members repeatedly over the course of time from your initial introduction until they tell you to stop sending information. This may seem drastic, but who will be sending your people information if you are not? Guaranteed it will be someone else who will be there when the time is right for them and you will have lost a team member because you failed to continually stay in front of them. Remember we have the advantage of working as a team. You have upline and corporate support to help you reach your prospects and team members.
You can do it manually with mail, phone calls, one on ones, and meetings. Or, you can let technology do it for you! Just create a email group list of all your associates and prospects and with the click of a button you can email messages and updates about our products, plan, and people. There are times when you will personalize an email and just send it to one person.
Q. How much would you expect to increase your volume if you made 4 or more follow-up e-mail communications?
A. 173% (E-Marketing Today).
Q. If you doubled this communication rate, could you expect even greater returns?
A. Many leaders are showing increases of over 400%
Successful networkers are master educators and use systems to help them reach more people daily. Remember, what creates income in our industry is personal contact, phone calls, conference calls, group meetings, and email. Communication is the answer. Do you have the time to personally contact all of your associates 5 to 12 times a month personally? You could never find all the time and organization to follow up with everyone as your team grows. We write the initial copy of the outgoing emails (actually, our mentors wrote some of them and we just personalize) and save them in our email draft file. We can then go to drafts and pick one daily or weekly to send to our team members.
You can maintain another 20% or more of your team with personal contact. People buy “You” as much or more than they buy a product or service. Personal contact helps others to see you as real person instead of a simple email address.
We recommend calling your personal prospects/associates. It does not matter if you are good on the phone or not. Don’t try to “sell” anything on the phone, don’t make up a canned pitch like some insurance salesman or mortgage broker. Just strike up a conversation and see what concerns they have. Answer their concern(s) if you can or promise to get back to them via phone, fax or email with an answer. Always be polite and honest and you will be amazed at how many folks respond positively to you. Use your mentors/upline for three-ways until you get the hang of it. It will add an invaluable measure of success to your business.
Finally, you MUST have a good message, good product, good prices and a better deal than everyone else your prospects and associates have seen. We have the best products, the best marketing plan, and great prices. It is up to you to learn why RBC. A lot of that is YOU too, but your messages must be powerful and totally geared to support your team. If you are not a good writer, cut and paste from others. Always personalize it to who you are contacting.
Guidelines for increasing your monthly volume:
1. Follow up from 5 to 12 times monthly to get in that 80% bracket.
2. Let technology help you do the follow up.
3. Call your prospects/downline team members on the phone and make a friend.
4. Use information that will benefit your team members and get your message across.
Almost everyone is a potential associate, if not now, then in the future. It makes sense to stay in contact with them. If they ask to be taken off your list kindly do so.
To your Health and Success
Ron and Sandy
